- Servant Leadership
- Valuable: Employees desire to be served while being led.
- Rare: Its uncommon for bosses to possess this.
- Inimitable: Other bosses can do this as well.
- NS: Not many can.
- Available monetary investment
- Valuable: All businesses need this to begin.
- Rare: Not rare.
- Inimitable: Very.
- NS: Very much so, top priority.
- Brand new locations with a close proximity to campus
- Valuable: Extremely.
- Rare: Yes, only so many businesses can occupy a specific area on campus.
- Inimitable: only if another business were to find the same building.
- NS: No. Location is key.
- Patience
- Valuable: Yes, makes for a better working environment.
- Rare: Yes, not many manages use this.
- Inimitable: Yes. Easy reproduced.
- NS: This is substituable.
- Extroverted
- Valuable: Yes, great for marketing.
- Rare: No.
- Inimitable: Yes.
- NS: I believe this is a necesity for a boss to start a business.
- An optimal market in Gainesville
- Valuable: Yes, not many places would require such a kind of place as the smoothie pit.
- Rare: Yes. See above.
- Inimitable: Yes, other businesses can use similar locations.
- NS: Absolutely.
- A brand
- Valuable: The key to any businesses to stand out.
- Rare: No, every business has one.
- Inimitable: No, unique brand is key.
- NS: Yes, this is necesity.
- Direction for a modern, comfortable, inclusive store culture
- Marketing hotspots (Turlington, Reitz Union, Greek Row)
- Valuable: Yes, make marketing easy.
- Rare: No
- Inimitable: Yes, free speech zones.
- NS: Yes, we need these areas.
- Understanding of what customers desire
- Valuable: Yes.
- Rare: yes not many companies do this.
- Inimitable: No
- NS: Yes, we need this.
The brand will be the most important part of the businesses. Creating a place that gives students options to study and reasons to be there is unlike anything else around the city and will give us a competitive advantage aganist other smoothie/coffee shops in the city.
Hi Travis,
ReplyDeleteGreat post. I like how you really thought about your resources for this venture. I think the brand is an important part to your venture. Many coffee or smoothie shops are around for students nowadays, but having an edge will definitely bring people in. People not only want an a welcoming environment to study in but also a place that is cool to hang with friends. I think you are definitely on the right track. We need more places like this around Orlando, and not just another expensive Starbucks.
If you have time, check out my post.
http://myso-bloggedlife.blogspot.com/2016/03/my-unfair-advantage.html
Hello Travis,
ReplyDeleteFirst, I would like to say great post. I believe you definitely have potential and the right resources to pursue your venture. Your idea is innovative in how you want to expand from the mainstream starbucks coffee shops. I would definitely be a customer to a concept like this. My venture is a service business.
If you would like, you can check out my blog here: http://stthach.blogspot.com/2016/03/my-unfair-advantage.html
I really liked your post in part because it was structured similar to my post. The biggest thing that I feel will be crucial to your success is how the resources you decide to do come to fruition. Those resources will be either negative or positive depending on how you use your unfair advantages to show people that your venture is a lot more feasible to pour resources into than most ventures in general and all of your competitors.
ReplyDeleteIf you have time, please take a look at my post.
My Unfair Advantage: http://olivertelusmaiteblog3003.blogspot.com/2016/03/my-unfair-advantage.html