1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I am surprised that the idea that social media marketing is very dissimilar from traditional marketing. The ways in which we interact over social media limit the things that marketers can do.
2) Identify at least one part of the reading that was confusing to you.
I honestly did not find any of the reading to be confusing.
3) If you were able to ask two questions to the author, what would you ask? Why?
One thing that I would ask the authors is do they really think that many small upcoming entrepreneurs will have the resources to do the great amount of marketing research that they think is needed?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I cannot say that I disagreed with anything that the author discussed.
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