1) Find a business owner and talk to them about their customers.
I interviewed the owner of a local pizza chain in my home town called Fine Folk Pizza. I wrote down the transcript of our conversation, but he did not feel comfortable video recording due to how new their restaurant is. Here is how the conversation went.
Who do you think your target customers are?
We see our customers as local people who want to try a small town, fresh pizza joint that gives the selection that large chain pizza cannot offer.
What are your customers' unmet needs?
We want to provide the best possible customer service by moving the pizza from dough to their table in under 10 minutes. We also want to ensure that their needs for refills and cleaned tables are met exceedingly well. Most customers complain about poor service, so we want to give the best service to them that we possibly can.
Where do you find your customers?
Most of our customers are residents out east of I-75 that live in the Gateway, Lehigh Acres, and Fiddlesticks area!
What are your customer's demographics?
Ages 16-40, excited, adventurous, pizza-lovers!
What kinds of media do your customers consume?
Primarily Facebook and Television News.
2) Next, go and talk to 3 'target customers' -- using the demographics/psychographics the entrepreneur described.
3) Reflect. Does the entrepreneur adequately understand their customers' problems? Where are the differences? Why might these differences exist.
I would say that the owner certainly understood the needs of the customers. What he said is the biggest need was a common thread between the three customers that I interviewed. I think that this is because the owner was a consumer not more than a year ago and understood the struggle that most customers face in the restaurant industry.
Hey Travis, I really enjoyed reading your post and it is really interesting. I like how you included video recording unlike other students who didn’t upload video recording or audio. You really did a great job with this assignment and I think the owner of Fine Fork Pizza understands who his 20 percent is. I didn’t get a chance to do my assignment because I went on spring break, however, you can still check out my blog:
ReplyDeletehttps://www.blogger.com/blogger.g?blogID=7423653201335911285#allposts/src=dashboard
I'm impressed how well the owner really knew how customers. I didn't have this experience exactly, my business owner had a relative idea, but didn't realize how broad her customer's demographics were. So I'm impressed with this owner! I think this is something to learn from as future entrepreneurs as to the proper way to know your business' needs.
ReplyDeleteCheck out my interview over on my blog!
http://ent3003max.blogspot.com/2016/02/the-twenty-percent.html
Hey Travis,
ReplyDeleteThis was a really interesting post! The owner sounded like they really knew who their customers were and truly wanted the best for them. I am also impressed by the detail and effort you put into this assignment, it really shows! I did not do this assignment because it was due over Spring Break and I was already out of the country (lol), but take a look at my blog anyway! http://ffavorule.blogspot.com/
This comment has been removed by the author.
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ReplyDeleteHello Travis, I enjoyed reading your post. I think the entrepreneur you picked understands the target. I personally do not like to go to the restaurant where cares about service especially for cleanliness and time so, I think I will definitely want to go to this pizza store.
Good job.
Here is my blog post. http://yukikokurashima.blogspot.com/2016/02/the-twenty-percent-week-8.html