1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I am surprised that the idea of non-demographic marketing is not taught more often in classes. I did not expect to read such a well written article on why it is so important and why regular demographics just simply are not cutting it nowadays.
2) Identify at least one part of the reading that was confusing to you.
I am truly a bit confused about how non-demographic marketing has lost its shine.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask the author, Daniel, about which non-demographic identifiers are most efficient and why. Knowing this information would help me during my time marketing my own products.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I cannot say that I disagreed with anything that the author discussed.
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