Idea Napkin No. 2

1) Me. Well I am someone who is a team builder, teachable, someone who can rally the troops, a strong public speaker, and a servant leader. I have experience in banking, sales, team leader/manager roles, and the restaurant business. I aspire to do many things; becoming a pilot, working in human resources for a world leading technology company, and start/lead an organization. The business idea that I have of creating a healthy and mindful smoothie restaurant that places an emphasis on customer loyalty and student study areas would play a large roll in my life as I love college life and smoothies. 

2) What are you offering to customers? My smoothie cafe, called The Smoothie Pit, is an innovative, 24 hour smoothie joint that gives students the opportunity to get away from the library or their dorm to study in a personalized way, drink healthy smoothies that use ingredients that support healthy brain recovery and immune health, and also an affordable price and rewards system that encourages customer loyalty. The personalized study areas would include hammock racks for students to hang their Enos or personal hammocks or relaxin the ones provided. We would also have "Study Hours" where inside music would be turned down and prices will be reduced to encourage students to come out and study. We would also bring extracurricular study companies to host their study sessions at our location in the study rooms to even further centralize study to our location. 

3) Who are you offering it to? Our main audience will be high school and college students. Our location will cater to the everyday smoothie enthusiasts during the day, but especially cater to the needs of college students during after class hours when most will be studying.  

4) Why do they care? Many students struggle to study within libraries because of the amount of friends they see there. Getting off campus to study would help students to be more productive with their time. College students are also at a pivotal time in their eating habits. Gaining the ability to know what they are putting in their bodies and having the ability to spend about the same as at another smoothie cafe for a healthier option is why we exist. 

5) What are your core competencies? Healthier ingredient, better study areas, personalized and customizable seating areas, rewarding loyalty programs, ideal walking distance locations, comparable prices. 

I truly do believe that all of my ideas and core beliefs of business line up with what students want. I am a current college student with many of the problems that I am trying to fix above.

Feedback Memo: I only received two points of feedback, both very positive. What I took away was this:

• Students love aesthetically pleasing ads and environments.
• The area in which I am currently would be a hot spot for my business.
• My idea of having specific study spaces seems to be a hit.
• Having "study hours" with reduced prices also seemed to be popular among my feedback.
• So far my idea seems to be on track with what the needs are in the community.